You can include more appealing and interactive buttons in your messages. It is a tool that allows you to create customized shopping experiences for your organizations, brands and integrate them seamlessly across the Facebook family of apps. It allows your company to showcase your products so people can easily browse and check out products they are interested in and would like to buy. For instance, new customers can be labeled as “Payment Pending.” CatalogsĪnother interesting feature that will benefit your business is the catalog creation feature. It lets you access vital metrics like how many of your messages were:įor easy access, businesses can label and categorize their contacts.

They send a custom message to people who are trying to connect with your company after your working hours. Setting Away MessageĪway messages are like greeting messages. WhatsApp Business enables you to create a greeting message or say an introductory message about your company that users will receive when they start a dialog with your company or after 14 days of inactivity.

In other words, it saves your time and reuses messages you frequently send, so you can easily answer common questions in no time. You can use these frequent messages to answer FAQs asked by your customers by simply pressing the “/” on your keyboard to select a quick reply and sending it. With this, you can avail a “Verified” badge next to your company name, which WhatsApp uses to confirm that this is a verified business account. You can create a business profile with helpful information for your customers, like your address, business description, email address, and website, helping your brand to gain customer loyalty.

Features of the WhatsApp Business App: Business Profile It is completely free and anyone can download it from Google Play or Apple Store. It is a tool that helps micro businesses reach out and respond to customers on that platform. WhatsApp Business App is a free app designed for small and local businesses. According to, it is the second most downloaded app in the year 2020, with over 600 million downloads.Ī statistical report by says that users send more than 100 billion messages each day on WhatsApp and the average user on Android spends 38 minutes per day on the app.īecause of its large customer base and growth potential, people used WhatsApp personal accounts to promote their businesses and this lead to the launch of two new products specifically designed for businesses.

What is whatsapp business api